Protect the industry’s reputation: Outsiders and some specific groups often misunderstand the contribution of the resources sector. We defend and educate audiences the vital role of mining in building a stronger economy and more secure jobs.

Reach Australians where they gather: People are consuming news through social channels, short-form video and conversational AI, not just traditional press. We ensure your voice is represented in these spaces.

Prepare for the next era: As AI-powered search tools gain influence and traditional news media consumption falters, information must be designed and distributed to succeed in the new information landscape.