We’re glad you’re here
Mining is a cornerstone of our nation’s prosperity. It powers our homes, feeds families and runs our nation’s economy. Yet its story is often shaped by those who neither appreciate nor understand the industry. Media Mining exists to bring pro‑mining perspectives back into focus.
Many resource companies still spend money on old media strategies and placements tucked away with limited visibility or only partial audience coverage. Outdoor ads and online slots rarely deliver clear, lasting messages. Measured by clicks or views, these placements seem successful, but judged by how well they communicate or educate, many times they fall short.
At the same time, people’s media diet is evolving. Increasingly, people are now getting their information from condensed short videos and AI chatbots. Traditional news outlets are now only a piece of the puzzle, as audiences move to more convenient, short form, and entertaining sources. To remain heard, mining companies must meet Australians in these digital spaces.
Mining Media helps resource firms adjust to this reality. We work with you to create content that informs and engages, and we place that content where it will be seen. By prioritising impact over raw numbers, we make sure your investment builds goodwill and support through coordinated messaging and cross-platform campaigning.