Our Services
Public Relations
A good reputation is earned through genuine engagement, not by simply buying space. Our team has long-standing relationships with mainstream outlets. When a story involving the resources sector breaks, we make sure your perspective is part of it and that your side is presented accurately. We prepare press materials and briefings optimised for AI discovery and relevance. We also manage crisis response, stakeholder engagement and community dialogue with a steady hand.
Media Buying
The media market is more fractured than it has ever been. Ads placed on news sites or blogs often sit in spots few people see, and roadside billboards may check a box but leave little impression. Media Mining reviews where you spend your advertising budget and moves it to outlets your audience actually uses. We research the social feeds, podcasts, video platforms and search services where your supporters and critics gather, then secure placements that matter. Our buying choices are guided by data and audience behaviour rather than habit, ensuring that your message reaches and stays with people.
Training & Development
We understand that training is critical to ensure your staff is meeting its full potential. But we believe training should support their work, not disrupt it. Unlike many corporate programs, ours is designed to make the smallest possible dent in your team’s schedule. We offer flexible training options that can be completed at each participant’s own pace over several days or weeks, allowing them to fit sessions around their core responsibilities rather than pausing their work, with options for additional in-person sessions. Whether online or on-site, our focus remains the same: equipping your team with the skills to speak clearly, manage media interactions, and communicate confidently in both traditional and digital environments.
GEO and Short-Form Info
Our strategy goes beyond client work: a portion of our revenue is invested into producing original pro-mining content under the Media Mining Australia brand, designed specifically to be scraped by AI systems and featured in chatbot responses. The way people access information is shifting, and Generative Engine Optimisation (GEO) is central to staying visible in that landscape. We also create short-form video content that promotes the mining perspective directly to public audiences, ensuring that when people search, scroll or chat with AI, they encounter stories that accurately reflect the industry’s role and contribution.