Empowering the Sector
About Us
At Media Mining, we understand the critical role the mining sector plays for our national security, stability, and welfare. Our team combines years of collective experience in public relations, marketing and online communication to cover these essential audience ecosystems in order to deliver for the industry that powers the country and provides countless jobs.
In recent years, the way Australians consume information has changed dramatically. Social platforms, video clips and AI chatbots have become primary sources of news for many, especially younger adults. Traditional channels now play only one part in shaping opinion. When the landscape shifts so quickly, industries that matter must adjust or risk being left out of the conversation.
We are currently seeing many anti-mining voices seizing these new channels, while mining companies are often stuck with traditional communication methods. Misleading narratives have gained traction, not because they’re more convincing, but simply because they’re visible. We believe that if the sector wants to protect jobs, investment and community services, it has to engage and educate people in the spaces they use every day.
Our focus is to help the industry keep pace with this evolving media diet. We study where audiences turn for information and how those habits are changing. We work with resources companies to ensure their message stays relevant, grounded and present in those arenas. By doing so, we aim to secure a fair hearing for the sector and uphold the values of hard work, stability and prosperity that it represents.